experience marketing

Programm: May 4th, 14:00 - 18:00 (This event will be in German)

13:30    Warming Up

14.00    Intro & Welcome
             Sandra Hoffmann (Managing Director, effektrausch)

14.10    Keynote
             Andre Alpar (Investor & Entrepreneur)

14.45    Impulses and Discussion
             #1 Impulse: Mark Ralauer (Managing Director, Glossybox):

            Best Case: Influencer Marketing – a review.
            Why influencers are important, how to work with them and how to lead campagnes to success. 

            #2 Impulse: Niko Lindauer (Head of Sponsoring & Events INTERSPORT Deutschland eG):

             “I run VR you” – a success for brand and people

            #3 Impulse: Michael Willeke (Director Integrated Marketing Communications, Western Europe The Coca-Cola Company) 

16.30    Keynote & Discussion
             Anett Gläsel-Maslov (Ideentraeger – PR & Communications):

             Augmented Reality – Reasons why AR will be the next battleground

17:00    Best Case
             Philipp Thurmann (Managing Director, Buddybrand
) &

             Fernanda Conti (Head of Global Brand Communication, Stabilo):

             STABILO: Snackable content along the customer journey

17:45    Wrap-Up and farewell